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Research papers

Generating new product ideas

This paper attempts to review the contribution which market research can (and even occasionally does!) make to the initial, inventive, stage of new product development. In order to do this, research has been set into the context of all sources for...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Colin Greenhalgh
Company: KANTAR TNS Malaysia
August 1, 1971
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Citation

Greenhalgh, C. (1971a, August 01). Generating new product ideas . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/generating-new-product-ideas-


Research papers

Research for new product development

It would be convenient, not only for the purposes of this chapter but also for marketing companies generally, if new products were developed by a logical step-by-step approach by surmounting a succession of hurdles which remained constant from...

Catalogue: Consumer Market Research Handbook
Author: Colin Greenhalgh
August 1, 1986
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Citation

Greenhalgh, C. (1986a, August 01). Research for new product development. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/research-for-new-product-development


Research papers

Some techniques and interesting results in discrimination testing

Profits on repeat-purchase consumer goods can be increased by replacing raw materials with cheaper substitutes while maintaining sales. In these cases, it is obviously essential that the performance of the finished product does not suffer. But it is...

Catalogue: ESOMAR Congress 1966
Author: Colin Greenhalgh
September 1, 1966
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Citation

Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing