Generating new product ideas

Date of publication: August 1, 1971

Company:

Abstract:

This paper attempts to review the contribution which market research can (and even occasionally does!) make to the initial, inventive, stage of new product development. In order to do this, research has been set into the context of all sources for new product ideas, whether research-based or not. In compiling this review, I have drawn very largely on everyday acquaintance with the way things are done in typical marketing companies, advertising and research agencies.

Colin Greenhalgh

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Testing new product ideas

Catalogue: ESOMAR Congress 1966

Author: Bud Sherak

 

September 1, 1966

Research Papers

Research Papers

  • PDF