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Generating new product ideas

Date of publication: August 1, 1971

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Company:

Author: Colin Greenhalgh

Abstract:

This paper attempts to review the contribution which market research can (and even occasionally does!) make to the initial, inventive, stage of new product development. In order to do this, research has been set into the context of all sources for new product ideas, whether research-based or not. In compiling this review, I have drawn very largely on everyday acquaintance with the way things are done in typical marketing companies, advertising and research agencies.

Colin Greenhalgh

Author

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Research Papers

Testing new product ideas

Catalogue: ESOMAR Congress 1966

Author: Bud Sherak

 

September 1, 1966

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Citation

Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/testing-new-product-ideas


Research Papers

Generating idea from consumers

Catalogue: Seminar 1983: New Product Development

Authors: Cliff Holmes, Sheila Keegan

 

November 2, 1983

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Citation

Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/generating-idea-from-consumers-


Research Papers

Generating and testing the ideas that will smell just right!

Catalogue: Innovate 2008

Authors: Evert Bos, Jaroslav Cir, David Whitelam

Company: BrainJuicer

June 16, 2008

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Citation

Bos, Cir and Whitelam (2008a, June 16). Generating and testing the ideas that will smell just right!. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/generating-and-testing-the-ideas-that-will-smell-just-right-


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Citation

Greenhalgh, C. (1971a, August 01). Generating new product ideas . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/generating-and-testing-the-ideas-that-will-smell-just-right-