Abstract:
This paper attempts to review the contribution which market research can (and even occasionally does!) make to the initial, inventive, stage of new product development. In order to do this, research has been set into the context of all sources for new product ideas, whether research-based or not. In compiling this review, I have drawn very largely on everyday acquaintance with the way things are done in typical marketing companies, advertising and research agencies.
Research Papers
Research for new product development
Catalogue: Consumer Market Research Handbook
Author: Colin Greenhalgh
 
August 1, 1986
Research Papers
Discrimination testing
Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: C. Greenhalsh
Company: KANTAR TNS Malaysia
September 1, 1970
Research Papers
Product testing methodology in relation to marketing problems
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: John C. Penny, L. M. Hunt, Tony Twyman
 
August 1, 1971
