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Generating new product ideas

Date of publication: August 1, 1971

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Company: KANTAR TNS Malaysia

Author: Colin Greenhalgh

Abstract:

This paper attempts to review the contribution which market research can (and even occasionally does!) make to the initial, inventive, stage of new product development. In order to do this, research has been set into the context of all sources for new product ideas, whether research-based or not. In compiling this review, I have drawn very largely on everyday acquaintance with the way things are done in typical marketing companies, advertising and research agencies.

Colin Greenhalgh

Author

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Research Papers

Research for new product development

Catalogue: Consumer Market Research Handbook

Author: Colin Greenhalgh

 

August 1, 1986

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Citation

Greenhalgh, C. (1986a, August 01). Research for new product development. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/research-for-new-product-development


Research Papers

Discrimination testing

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: C. Greenhalsh

Company: KANTAR TNS Malaysia

September 1, 1970

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Citation

Greenhalsh, C. (1970a, September 01). Discrimination testing. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/discrimination-testing


Research Papers

Product testing methodology in relation to marketing problems

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: John C. Penny, L. M. Hunt, Tony Twyman

 

August 1, 1971

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Citation

Penny, Hunt and Twyman (1971a, August 01). Product testing methodology in relation to marketing problems. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/product-testing-methodology-in-relation-to-marketing-problems


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Citation

Greenhalgh, C. (1971a, August 01). Generating new product ideas . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/product-testing-methodology-in-relation-to-marketing-problems