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Research papers

Qualitative market segmentation with panels

In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Joachim G. Baum, W. Twargawa
Company: GfK
June 15, 1982
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Citation

Baum and Twargawa (1982a, June 15). Qualitative market segmentation with panels. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-market-segmentation-with-panels