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Research papers

Value for money of qualitative research

This paper describes the results of an experiment which examines the reliability and validity of qualitative research. Two studies of the same marketing problem (a pack test) were conducted and compared: one a qualitative study (6 group discussions),...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1978
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Citation

Branthwaite and Cooper (1978a, September 01). Value for money of qualitative research. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/value-for-money-of-qualitative-research


Research papers

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
September 21, 2009
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Citation

Cooper and Patterson (2009a, September 21). The impact of the economic crisis. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/the-impact-of-the-economic-crisis


Research papers

The future of qualitative research

This paper sets forward proposals for enhancing the International standing and reputation of Qualitative Research by establishing an International Body specifically to serve the needs and interests of Qualitative Researchers worldwide. Our argument,...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
December 1, 1995
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Citation

Cooper and Patterson (1995a, December 01). The future of qualitative research. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/the-future-of-qualitative-research


Research papers

Modern Asian everyday lives

Advancing technology, global competition, fragmented and demanding markets, the internet, and the growing power of consumers are major forces, placing intense pressures upon local and global management to understand and better meet the needs of...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Peter Cooper, Jocelyn Pinijarom, Siamack Salari
Company: QRi Consulting Ltd.
November 1, 2000
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Citation

Cooper, Pinijarom and Salari (2000a, November 01). Modern Asian everyday lives . ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/modern-asian-everyday-lives-


Research papers

In search of excellence

This presentation provides an analysis of the emergence, evolution and future of qualitative market and social research, based on a review of its history in terms of the psycho-social, political, economic, marketing, and technological changes over...

Catalogue: Congress 2007: Excellence
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 19, 2007
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Citation

Cooper, P. (2007a, September 19). In search of excellence. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/in-search-of-excellence


Research papers

Decoding medical advertising

This paper describes the use of semiotics as an aid to monitoring competitive activity. We have taken a collection of typical ads appearing in the British Medical Press, and subjected them to a semiological analysis. On this basis we have drawn...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Peter Cooper
Company: QRi Consulting Ltd.
February 27, 1985
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Citation

Cooper, P. (1985a, February 27). Decoding medical advertising. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/decoding-medical-advertising


Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Rupert K. Tower, Peter Cooper
Company: QRi Consulting Ltd.
April 1, 1995
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Citation

Tower and Cooper (1995a, April 01). Beyond post-perestroika Russia and post-communism Eastern Europe. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/beyond-post-perestroika-russia-and-post-communism-eastern-europe-4504


Research papers

Living with risk

Risk-taking is central to modern business, and the source of energy which drives wealth creation. Understanding and predicting risk therefore places market research squarely in the boardroom, instead of tinkering on the sidelines. The results of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Peter Cooper, Thomas A.W. Miller
Company: QRi Consulting Ltd.
September 22, 2002
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Citation

Cooper and Miller (2002a, September 22). Living with risk. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/living-with-risk


Research papers

Back on track

This presentation describes how Rexona lost its way in France and how research created a new category language to show the way back to growth. A fusion of different approaches was used including Semiotics, Extended Creativity Groups, In-depth...

Catalogue: Congress 2007: Excellence
Authors: John S. Pawle, Jaroslav Cir, Simon Patterson
Companies: Unilever, QRi Consulting Ltd.
September 19, 2007
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Citation

Pawle, Cir and Patterson (2007a, September 19). Back on track. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/back-on-track