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Research papers

The use of the Internet as a data collection method

The purpose of this paper is to show how the Internet can and has been used commercially to conduct research. It also aims to provide guidelines for future studies.

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Pete Comley
August 1, 1998

Research papers

Infrastructure for the collection of data without coding (IPSISCO)

The swift adaptation of digital computer programs and languages to public opinion poll data processing has revolutionized the working methods of market research firms. However, while the data processing methods have undergone radical changes, the...

Catalogue: ESOMAR Congress 1968
Author: Theodore Tatarczuk
June 15, 1968

Research papers

Traditional VS. Web

This paper examines the differences between telephone and internet interviewing. In particular, it compares responses from a survey that used both traditional telephone interviews and the internet. Using a long established panel, this paper looks at...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: James Heisler, Robert McKane
September 1, 2000

Research papers

Publishing survey results with XML tables

This paper attempts to show the merits of XML as a representation for survey tables. These merits are based largely on the qualities of XML as a document notation and on the quality of XML tools.The intended audience is people with some awareness of...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Iain MacKay
February 1, 2004

Research papers

Incite to action

This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Stephanie Grootenhuis, Bernhard Treiber
March 1, 2011

Research papers

Big Data and the value of information

Big Data is a hot, but ill-defined, topic in the business world. This presentation examines some characteristics and trends in the solutions that are now available in a relatively data rich environment. Additionally, trends in the availability of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Jeffrey Hunter
June 23, 2013


Turning data from a liability risk to a safe fuel

The Data Revolution is well and truly underway. Clients and agencies alike have terabytes of personal data which would have cost a small fortune to collect only a decade ago. With the number of passive sensors able to collect all sorts of information...

Catalogue: Seminar 2016: Media Return on Investment
Author: Kim Smouter-Umans
June 15, 2016


Blink of an eye

Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
January 15, 2017


Political buzz

The rise in use of social media platforms presents Market Researchers with exciting new ways of obtaining insights into consumer thinking, opinions and attitudes towards events of the day. Very little proven research has been conducted utilizing...

Catalogue: Webinars 2015
Authors: Wale Omiyale, Pete Cape
June 15, 2015