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Research papers
In-store movement and purchasing
This work has proved very successful as it has provided retailers with a technique for assessing the functionality of their stores as selling machines. The technique has two main areas of application. Merchandising performance can be effectively...
Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: S. J. Thornton, M. J. McCullagh, R. P. Bradshaw
June 15, 1989
Research papers
The point of sale
In recent years there has been a growing body of evidence to show that the point of sale can form an important influence on consumer purchasing behaviour. Key elements within this evidence are the existence of high levels of brand switching and of...
Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Roy P. Bradshaw
June 15, 1993
Research papers
Valuing in-store marketing
The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...
Catalogue: WM3 2007
Author: Kathryn Young
Companies: Nielsen, Procter & Gamble
June 3, 2007
Research papers
Mobile technology
Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...
Catalogue: Latin America 2016: Research Renovation
Authors: Armando Mora, Constanza Antelo, Maria Carolina Naranjo, Ana Carolina Sanchez
Company: Ipsos MRBI
April 13, 2016
Research papers
Global research transition
This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jenna Alexandre, Corrine Sandler
March 26, 2012
Videos
B2B decision-making: Does 'good' matter?
Having worked with one of our sister companies, the Good Relations Group, on developing a landmark piece of research in 2013, looking at the importance of companies 'being good' in the eyes of consumers, we started asking ourselves whether and to...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Sinead Jefferies
June 15, 2014
Videos
