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Research reports

Qualitative research report on oil of Ulay press advertising

As a result of a complete change in approach in Oilof Ulay print advertising, research was required toevaluate attitudes towards the new advertisements,in relation to:1. The old-style advertising including theinterim campaign and;2. Competitive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974