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Research reports

Report on qualitative research on two new CBL commercials

Two new commercials - 'Clock' and 'Bricklayer' - havebeen produced for 1974 advertising of CBL. This research was undertaken in order to check that thenew commercials were on the broad strategy and to examineconsumer reactions for any...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Report on qualitative research on two new CBL commercials . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-new-cbl-commercials-


Research reports

Qualitative consumer research on Gancia Spumante

The objectives of this research were as follows: 1. To provide up-to-date information on drinkers'and potential drinkers' attitudes to sparklingwines and champagne;2. To assess perceptions and feelings about Ganciawithin attitudes to the market as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 10, 1975
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Citation

, C. (1975a, July 10). Qualitative consumer research on Gancia Spumante. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-consumer-research-on-gancia-spumante


Research reports

Future prospect for automatic beverage vending

Since the peak of 1973, there has been a decline in the rateof installation of beverage vending machines in the U.K.Growth in the U.K. economy will be depressed during theforeseeable future, and with levels of investment runningat a low ebb, vending...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 8, 1975
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Citation

, C. (1975a, August 08). Future prospect for automatic beverage vending. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/future-prospect-for-automatic-beverage-vending


Research reports

Qualitative research report on three new 'top deck' test commercials

Doyle Dane & Bernbach Ltd., have produced three animaticversions of television commercials for Top Deck to followthe 'Diver' campaign.The objectives of the new campaign are to create a clearidentity for Top Deck. The target market for Top Deck is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research report on three new 'top deck' test commercials. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-report-on-three-new-top-deck-test-commercials


Research reports

Qualitative research on a new television commercial for Whitbread Tankard

CDP has produced a series of TV commercials for Whitbread Tankard. Each is in cartoon format and shows a 'character' ('Stanley') achieving a variety of improbable feats. He attributes his success to Whitbread Tankard. This research was concerned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 5, 1971
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Citation

, C. (1971a, May 05). Qualitative research on a new television commercial for Whitbread Tankard. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-television-commercial-for-whitbread-tankard


Research reports

Preliminary qualitative research in the brandy market

The research reported here was undertaken in order toinvestigate:1. Attitudes towards brandy and its relationship withother drinks;2. Habits and history of brandy drinking;3. Knowledge of brandy;4. Awareness and beliefs about brands with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Preliminary qualitative research in the brandy market. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/preliminary-qualitative-research-in-the-brandy-market


Research reports

Liquid Oxo

Brooke Bond Oxo are interested in developing a product based on Oxo imagery/loyalty which wouldbe competitive to Bovril and Marmite and wouldcapitalize on the possible advantages of "tube" packaging.It is considered that this could be positioned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 14, 1973
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Citation

, C. (1973a, December 14). Liquid Oxo. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/liquid-oxo


Research reports

Motivational research on Whitebread Brewmaster

Brewmaster is a premium ale manufacturedby Whitbread. Two versions of Draught Brewmaster were test marketedin 1972/1973 but failed to achieve target levels ofconsumption. The research was required in order to examine consumer'smotivations in drinking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Motivational research on Whitebread Brewmaster. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/motivational-research-on-whitebread-brewmaster


Research reports

Report on qualitative research on two advertising approaches for the Polaris concept

The research objectives were:1. To find out about the communication of theSchweppeshire brand, and each element withinit;2. To highlight differences to respondents betweenthe positionings of the two films (Monk andSon of Ironing Board);3. To supply...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1973
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Citation

, C. (1973a, July 23). Report on qualitative research on two advertising approaches for the Polaris concept. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-advertising-approaches-for-the-polaris-concept