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Videos

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
June 15, 2012
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Citation

Simakova and Kavounis (2012a, June 15). Emerging middle class in Russia. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/emerging-middle-class-in-russia


Videos

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This presentation demonstrates the merits of using the natural human...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Yvan Goupil, Jonathan Gable
June 15, 2012
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Citation

Goupil and Gable (2012a, June 15). A fresh round of drinks. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-fresh-round-of-drinks-7822