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Research reports

Creative qualitative research into female depilation and electric razors

The present research was designed to assist in understandingof these features of the UK market and, against thisbackground, to evaluate new electric razor designs and putforward suggestions for the optimum razor and case. Comparable qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Qualitative research into men's hair care product concepts

Earlier research by CRAM Ltd. identified the potentialfor new products in certain areas within the men's hair caremarket. Further considerations and inputs from Beechams Ltd. and Leo Burnetts Ltd. have resulted in the development of13 concepts which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Qualitative research into Sunsilk and cream silk conditioner

Elida Gibbs, in conjunction with JWT, wishes to researchattitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but fordifferent reasons. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research into Sunsilk hairspray packaging

Elide Gibbs Ltd, in conjunction with J. Walter Thompson Ltd, is planning to relaunch the range of Sunsilk products in 1977which necessitates a change in packaging design. The currantresearch program is concerned with consumer evaluation ofnew...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research into ingredients for a relaunch of Sunsilk range

Elida Gibbs is planning to relaunch the Sunsilk rangein 1977 concentrating in particular on Shampoo and Hairsprayand to a lesser degree upon Aerosol Setting Lotion.Qualitative research was required in order to evaluateseveral alternative new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976

Research reports

New product development for men's hair care

This research was designed to look closely at men'sattitudes to their hair in order to help create newideas and opportunities for men's hair care products.The specific objectives were:1. To probe deeply into the nature and form ofinhibitions in this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976

Research reports

In-depth research on Lux advertising

This report sets out an in-depth assessment of Consumerreaction to a new advertising campaign started in January. The purpose of this research was to establish whether theseintentions have been fulfilled, plus an up-to-date assessmentof the Lux...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976

Research reports

Grecian 2000: Qualitative research on alternative commercials

The research was carried out making use of group discussionsin London. The new commercials were presented to each group in adifferent order, with the current commercials always beingpresented last. Respondents were encouraged to ignore asfar as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976

Research reports

Qualitative research on the development of a new moisturiser for Nivea

Nivea Toiletries and Garland Compton are investigating theopportunity for launching a new product in the skin food/moisturizer sector, to be directly competitive with Oilof Ulay. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976