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Research reports

Babettes

A 30- second commercial has been developed for Babettes. The research was required to test the commercial against theadvertising objectives which were: 1. To maintain and strengthen loyalty to Babettes;2. To attract users of other brands to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Babettes. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/babettes


Research reports

Toothpaste and dental care in the family context

A major reappraisal of the Toothpaste market is beingconducted by Beechams in relation to a projected re-launchof Macleans in 1975. As part of this reappraisal, research was required toexamine behaviour and attitudes towards dental care andtoothpaste...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Toothpaste and dental care in the family context . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/toothpaste-and-dental-care-in-the-family-context-


Research reports

Qualitative research on Persil in Scotland

A decline in Persil's market share in Scotland was observedin 1972 and is still continuing. In addition, there wassome evidence of a downward trend in soap powdersgenerally. Nevertheless, Persil remains the leader of allthree segments of the washing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
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Citation

, C. (1973a, May 01). Qualitative research on Persil in Scotland. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-persil-in-scotland


Research reports

Qualitative research on Dry-Baby Liners

Johnson & Johnson have developed a new one-waynappy liner - Dri Baby Liner.The objectives of the research reported here wereto examine the communication of the Dri-Baby Linerfrom a new pack design for the product. About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1973
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Citation

, C. (1973a, January 12). Qualitative research on Dry-Baby Liners. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-dry-baby-liners


Research reports

Exploratory research on lemon Omo

This research was undertaken in order to explore the potential of lemons for washing powders, specificallyOmo, and to generate possible creative expressions andvocabulary for maximizing the benefits of a lemon storyfor Omo. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1972
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Citation

, C. (1972a, November 02). Exploratory research on lemon Omo. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/exploratory-research-on-lemon-omo


Research reports

Qualitative research on babycare products

Intex Proprietaries are considering the introduction ofa new range of baby care products on the English market.The objectives of the research reported here were toexamine the attitudes of both present and prospectivemothers of young babies towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Qualitative research on babycare products. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-babycare-products


Research reports

Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.

Johnson & Johnson Limited have developed a newperforated nappy liner which has the (potential). advantageof allowing liquids to pass through it in one directiononly-from the baby to the nappy and not vice versa - thushelping to keep the baby dry,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/nappy-liners--product-placement-test-on-behalf-of-johnson-johnson-ltd-