You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Tobacco / Cigarettes.
ANA has found 89 results for you, in 168 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Cadets advertising

Consideration is being given to a new campaign for Cadets.The campaign as planned was to reinforce brand loyalty amongregular and occasional smokers of Cadets, communicatingthe smoking qualities as a satisfying but not strongcigarette and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
×

Citation

, C. (1972a, October 03). Qualitative research on Cadets advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cadets-advertising


Research reports

Old Horborn

The research was conducted in order to assess thereactions to possible advertisements for Old Holbornfor a press campaign to supplement the posters inthe development areas, and in particular, to assessthe capacity of the advertisements to win new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 7, 1972
×

Citation

, C. (1972a, September 07). Old Horborn. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/old-horborn


Research reports

Project 064

The objective of the research was to assess thereactions of those likely to be affected by the extensionof coupons to Park Drive Plain, not only regularsmokers of Park Drive Plain itself but also smokersof other Park Drive brands and women...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1972
×

Citation

, C. (1972a, September 03). Project 064. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/project-064


Research reports

Qualitative research on Project 026

Project 026 is the generic title covering the developmentof a gold pack Benson & Hedges brand. This research was designed to examine threeoptions (products, packs, concept boards) for the developmentof 026 as a Sovereign extension. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1972
×

Citation

, C. (1972a, July 31). Qualitative research on Project 026. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-026


Research reports

Qualitative research on new packs for Manikin and for Manikin Mild

The research objectives were: 1. To examine attitudes towards Manikin and thecurrent Manikin pack;2. To obtain responses to a number of variants of the Manikin pack;3. To explore reactions to the concept and thesmoking qualities of a long slim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
×

Citation

, C. (1972a, July 08). Qualitative research on new packs for Manikin and for Manikin Mild. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-packs-for-manikin-and-for-manikin-mild


Research reports

Park Drive Tipped

The main objective of the research was to explorereactions to the proposed advertising for Park DriveTipped, intended for both press and posters. This was to be compared with the current advertisingfor Park Drive Tipped in terms of:1. Effect on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1972
×

Citation

, C. (1972a, June 23). Park Drive Tipped. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/park-drive-tipped


Research reports

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
×

Citation

, C. (1972a, June 09). Qualitative research on 'Berkeley 100s'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-berkeley-100s-


Research reports

Super C and presentation packs

The research is intended torepresent the potential market for Super-C brands (Young, Southern, ABCl)and at the same time to permit detailed scrutiny of the existing SpecialFilter and competitive King Size brand franchises.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972
×

Citation

, C. (1972a, June 03). Super C and presentation packs. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/super-c-and-presentation-packs


Research reports

Qualitative research on packaging for Royal Dutch Cigars

This research was undertaken to establish the relativeacceptability of two alternative pack colors for arange of cigars. General information on the name andpack design acceptability, the cigar imagery, etc. were also obtained. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
×

Citation

, C. (1972a, March 23). Qualitative research on packaging for Royal Dutch Cigars. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-royal-dutch-cigars