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Research papers

Navigating the digital transformation journey

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Patricio Pagani, Vanina Martinez
September 8, 2019
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Citation

Pagani and Martinez (2019a, September 08). Navigating the digital transformation journey. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/navigating-the-digital-transformation-journey