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Navigating the digital transformation journey

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Patricio Pagani, Vanina Martinez

Abstract:

Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines to learn to collaborate. Is our industry ready to lead this challenge?

Patricio Pagani

Author

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Vanina Martinez

Author

This is a long description of some author details.

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Pagani and Martinez (2019a, September 08). Navigating the digital transformation journey. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-