Abstract:
Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines to learn to collaborate. Is our industry ready to lead this challenge?
This could also be of interest:
Videos
Enabling digital transformation
Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
Research Papers
Enabling digital transformation
Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
Videos
Digital transformation in Latin America (Spanish)
Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
 
June 15, 2016
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