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Research papers

Turning Tik Toks into Business Insight

Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis.

Catalogue: Forecast. Forward. Faster
Authors: Jeremy Hollow, Jatin Kuckreja
Companies: Colart, Listen and Learn Research
February 28, 2023

Research papers

Regional diversity in China and its impact on pricing strategy

China, with its 1.2 billion people, presents itself as one of the most promising future markets for most multinational companies. China also has a proud and continuous history of more than five thousand years with one written language. However,...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Lynn Y.S. Lin
Company: BBI Group
November 1, 1996