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Turning Tik Toks into Business Insight

Date of publication: February 28, 2023

Catalogue: Forecast. Forward. Faster

Companies: Colart, Listen and Learn Research

Authors: Jeremy Hollow, Jatin Kuckreja

Abstract:

Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis.

Jeremy Hollow

Author

This is a long description of some author details.

Jatin Kuckreja

Author

This is a long description of some author details.

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Hollow and Kuckreja (2023a, February 28). Turning Tik Toks into Business Insight. ANA - ESOMAR. Retrieved January 05, 2026, from


https://ana.esomar.org/documents/turning-results-into-action