Back

Turning Tik Toks into Business Insight

Date of publication: February 28, 2023

Catalogue: Forecast. Forward. Faster

Companies: Colart, Listen and Learn Research

Authors: Jeremy Hollow, Jatin Kuckreja

Abstract:

Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis.

Jeremy Hollow

Author

This is a long description of some author details.

Jatin Kuckreja

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Effective conversion: Turning insight into action

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Yvan Goupil, Csaba Nemes

 

September 19, 2004

×

Citation

Goupil and Nemes (2004a, September 19). Effective conversion: Turning insight into action. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/effective-conversion-turning-insight-into-action


Research Papers

Turning results into action

Catalogue: Seminar 1992: Business To Business Marketing

Author: Debra L. Zahay

 

June 15, 1992

×

Citation

Zahay, D. L. (1992a, June 15). Turning results into action. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/turning-results-into-action


Research Papers

Turning existing technologies into new products

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov

Company: Insight Research Group Ltd.

March 30, 2003

×

Citation

Mourad, Drucker, Matthias and Zolov (2003a, March 30). Turning existing technologies into new products . ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/turning-existing-technologies-into-new-products-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Hollow and Kuckreja (2023a, February 28). Turning Tik Toks into Business Insight. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/turning-existing-technologies-into-new-products-