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Research papers

Ad page exposure velocity

The author recently analyzed the accumulation patterns of 120 different magazine schedule/target combinations in order to identify a potential hierarchy of ad exposure accumulation by both broad editorial classification and frequency of publication....

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Author: Craig T. Gugel
June 19, 2003
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Citation

Gugel, C. T. (2003a, June 19). Ad page exposure velocity . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/ad-page-exposure-velocity-


Research papers

Newsstand

This paper shows evidence that reach and frequency estimates used for print planning in the United States are likely flawed. Cumulative net reach appears significantly understated (and frequency is overstated) for magazines that distribute a high...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Barbara L. Zack
June 13, 2002
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Citation

Zack, B. L. (2002a, June 13). Newsstand. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/newsstand


Research papers

Magazines

A media plan that uses magazines for advertising and targets opinion leaders can make use of two levers which involve interpersonal communication: the first is quantitative because opinion leaders are over-exposed to magazines and have more contacts...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Bruno Schumutz, Eric Vernette
June 13, 2002
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Citation

Schumutz and Vernette (2002a, June 13). Magazines. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/magazines


Research papers

The contribution of magazines in mixed TV-print schedules

This paper describes the analysis and interpretation of the results from about 500,000 mixed television-print schedules. The data were obtained by a fusion between the people meter panel and a consumer multi-media/product usage survey in Brazil. With...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 13, 2002
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Citation

de Montigny and Soong (2002a, June 13). The contribution of magazines in mixed TV-print schedules. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-contribution-of-magazines-in-mixed-tv-print-schedules


Research papers

Pay for attention, not for impressions

With increasingly more media choices, each capturing less time with over-solicited consumers, attention is the new benchmark in advertising. It is no longer enough to reach prospective consumers; advertising must emotionally connect with them. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Britta C. Ware
June 13, 2002
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Citation

Ware, B. C. (2002a, June 13). Pay for attention, not for impressions . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/pay-for-attention-not-for-impressions-


Research papers

Print monitor

This paper describes the Print Optimization Monitor (POM), a research tool designed to not only measure the affinity of certain target groups to individual magazines, but also those contents with an above average or below average opportunity of...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Uwe Czaia
Company: CZAIA Marktforschung GmbH
June 13, 2002
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Citation

Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/print-monitor-


Research papers

Customer magazine publishing

This paper brings together, for the first time, data on the key national markets for customer magazines, as well as presenting the world's first generic research into the effectiveness of customer magazines. The results are based on research...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Neil O'Brien
October 10, 1999
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Citation

O'Brien, N. (1999a, October 10). Customer magazine publishing . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/customer-magazine-publishing-


Research papers

Coordinating globality and peculiarity

This paper examines the role of research in the process of adapting international publishing products to local markets. In this specific case the goal was to adapt a computer magazine that had been successfully launched in Germany to the Spanish...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Charo Valencia, Paloma Fontcuberta, Maria Moro
June 15, 1999
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Citation

Valencia, Fontcuberta and Moro (1999a, June 15). Coordinating globality and peculiarity. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/coordinating-globality-and-peculiarity


Research papers

The dimensions of attractiveness in women's magazines

The paper describes a comprehensive analysis into images of female attractiveness that have been used in women's magazines. The research reveals that there are six different attractiveness types and each type is Perceived to have substantially...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Ada Giaquinto, Michael Edwardson, Kip Williams, Ladd Wheeler
June 15, 1999
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Citation

Giaquinto, Edwardson, Williams and Wheeler (1999a, June 15). The dimensions of attractiveness in women's magazines. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-dimensions-of-attractiveness-in-women-s-magazines