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de Rochechouart, Gaspar, Whiting and Rainsard (2014a, June 15). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved May 09, 2024, from
https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e-
Poynter, R. (2013a, June 15). Creating a new playbook. ANA - ESOMAR. Retrieved May 09, 2024, from
https://ana.esomar.org/documents/creating-a-new-playbook