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Research papers

Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market

This paper attempts to discuss how we can best describe the Chinese TV audience and meet industry's needs by utilizing mixed methodology - such as the use of PeopleMeter technology and diary method.Proposed here is a way of 'localizing' the global...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Makiko Taniguchi, Matt Brosenne, Paul Wang
Company: KANTAR TNS Malaysia
June 17, 2003

Research papers

The sourcing challenge

An earlier presentation by the authors at the ESOMAR 2006 Panel Conference identified that a hidden bias exists as a result of respondents belonging to multiple online panels. This presentation provides a remedy to remove this bias when preparing...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Paul Wang, Brian Fine, Con Menictas
October 29, 2009