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Research papers

The testing and development of innovative fragrances

Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Tom McGee
Company: Givaudan
June 15, 1991

Research papers

The use of non-verbal techniques in multi-country research

As respondents often have difficulty communicating the strength of their feelings, verbal altitudinal response can be a poor predictor of consumer behaviour. However, when physiological data is added to measure the intensity of TRUE feelings an...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Liz Dewson, Hervé Gremont
Company: KANTAR TNS Malaysia
June 15, 1991

Research papers

Turning images into fragrances

Whilst all consumer products have both sensory and image properties which work together to influence the user's perception, the image content in fine fragrances is probably one of the highest. Consumer life style aspirations, self image and even...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin
June 15, 1991

Research papers

All's well that smells well?

Advanced production technologies have contributed to a high quality standard for most branded consumer goods - e.g. detergents. This generally high standard inevitably leads to a high degree of perceived similarity in blind product tests - pure...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Haas-Wiili Schroif
June 15, 1991

Research papers

The scent and the marketing mix

This is a report on two recent exploratory studies in which these questions were addressed. Other aspects of one of these have previously been reported elsewhere, but not the data presented here. In view of the limited size and the non-representative...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: J. Stephan Jeilinek, B. Olias du Bosque, J. Gschwind, Bernd Schubert, Andreas Scharf
Company: Procter & Gamble
June 15, 1991

Research papers

Advanced fragrance basics: Establishing a framework for fragrance research & practice

The paper describes an empirical approach aimed at establishing and communicating what fragrance actually is, materially and parception-uise , preliminary to fragrance research or practice. The potential usefulness of so doing results from the fact...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Michel-François de Dehn
June 15, 1991

Research papers

First impression versus extended usage

In the fine fragrance industry, unlike many other fmcg industries, systematic consumer product-testing has usually been conspicuous by its absence. The reasons are varied, including perfume's own traditions rooted in fashion rather than in marketing,...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Ivor Shalofsky
June 15, 1991

Research papers

Two cultures meet and create a third

Each of us has developed her own form of expertise separately, in resonance with the main product areas she works for, i.e. functional products for Barbara and fine fragrances for Olwen. Recently, we have come to feel that the market demands a closer...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Olwen H. Wolfe, Barbara Busch
June 15, 1991

Research papers

Working with colour and fragrance in combination to optimise consumer product perception

The fragrance/colour combination is crucial in the area of optimising consumer perception of product benefits, which is relevant to subconscious consumer reactions to brand/product acceptance. This paper will look at one particular piece of research...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Ken Lewis
June 15, 1991