Two cultures meet and create a third

Date of publication: June 15, 1991

Abstract:

Each of us has developed her own form of expertise separately, in resonance with the main product areas she works for, i.e. functional products for Barbara and fine fragrances for Olwen. Recently, we have come to feel that the market demands a closer linkage of function and fantasy as a means of allowing the use of yet more scented products. This makes it important for our clients to be able to use methodologies which can address both areas and offer recommendations for the selection and finalization of ail of the elements of the marketing mix.

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