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Research papers

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Mia Bartonova, Jana Bérová
September 1, 1992

Research papers

A major research exercise identifying and quantifying relevant consumer groups in over 60's market: The hotel industry

Although the marketing world claims to have woken up to 'grey power' our experience suggests that much of the thinking behind propositions aimed at older people is still founded on cliche and misconception. We formed this view in the course of...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Mia Bartonova, Ruth Betts, John Martindale
June 15, 1989