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Research papers

Analysis and evaluation of channels of distribution in consumer goods industries

Marketing of consumer goods has undergone important changes in most European countries in the past ten years and this evolution has not yet come to an end. New selling methods and new types of business firms in retailing and wholesaling, ever...

Catalogue: ESOMAR Yearbook 1963-1964
Author: F. R. Böhne
June 15, 1964
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Citation

Böhne, F. R. (1964a, June 15). Analysis and evaluation of channels of distribution in consumer goods industries. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/analysis-and-evaluation-of-channels-of-distribution-in-consumer-goods-industries


Research papers

Market research and management decisions

This paper is concerned with management decisions about marketing in the consumer goods industries; and particularly with non-durables (e.g. food, drink, tobacco, household necessities) which account for a large share of total marketing activity in...

Catalogue: ESOMAR Congress 1964
Author: N. J. Squirrell
Company: Procter & Gamble
June 15, 1964
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Citation

Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/market-research-and-management-decisions