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Research papers

Optimising advertising expenditures

Automotive manufacturers are fighting to maximise their advertising efficiency in the context of an increasingly competitive market and significant pressure on market research budgets. As a result, six major European automotive manufacturers have...

Catalogue: Automotive 2006
Authors: Edgard Tagnon, Guillaume Saint, Thomas Merchant
Company: KANTAR TNS Malaysia
February 27, 2006
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Citation

Tagnon, Saint and Merchant (2006a, February 27). Optimising advertising expenditures. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/optimising-advertising-expenditures