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Research papers

A pioneer media survey

This paper demonstrates how qualitative research and new consumer theory led to a pioneer media survey of screen advertising in Danish cinemas. The mission of qualitative research was in this case to identify and explain changes in consumer...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Poul Mailer, Christian Alsted
December 1, 1995
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Citation

Mailer and Alsted (1995a, December 01). A pioneer media survey. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-pioneer-media-survey