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Research papers

ESOMAR practical guide on cookies

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
July 15, 2012


Flash news: EU-US Safe Harbour ends

Join us in this special Government Affairs Matters Flash News webinar looking at the court decision and analysing the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this...

Catalogue: Webinars 2015
Authors: Kim Smouter-Umans, Howard Fienberg, Alexander Singewald, Michelle Goddard, Abby Devine
June 15, 2015

Research reports

Summary of the article 29 working party opinion on the use of mobile apps

Key issues:- Recommendations apply to any market research agency operating in the EU market and processing data of EU citizens using mobile apps as part of research projects- Failure to comply with the Article 29 Working Party recommendations could...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013


Tackling the EU general data protection regulation- Practical guidance for research and insights organisations

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...

Catalogue: Congress 2017: Visionary
Authors: Peter Milla, Jane Attale
November 27, 2017

Research reports

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements ,with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016


Market research legal issues to consider in 2017

Researchers and MRX firms need to keep legal in mind when developing and executing online research and customer service studies. Everything from ensuring compliance with unsolicited email laws to respondent disclosures and privacy notices should be...

Catalogue: Webinars 2017
Author: Ashlin Quirk
Company: Research Now SSI
January 26, 2017

Research papers

Conducting marketing and opinion research using the Internet

ESOMAR has issued this Guideline to protect the interests both of Internet respondents and of the users of Internet research findings. Because information technology and the Internet are evolving and changing so rapidly it is not practicable to...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: ESOMAR B.V.
June 15, 2000

Research reports

General Data Protection Regulation (GDPR) guidance note for the research sector

The EU General Data Protection Regulation (GDPR) comes into effect in all EU Member States on 25 May 2018.This Paper provides EFAMRO and ESOMAR members with a framework to assist them to: 1. Understand the basic principles of the new GDPR framework...

Catalogue: ESOMAR Codes And Guidelines
June 1, 2017

Research papers

Cracking the congealing data privacy code

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Catalogue: Congress 2018
Author: Kudzai Guvi
September 23, 2018