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Research papers

The end of anonymity as we know it

This paper initiates a discussion about respondent anonymity.Both from the side of the consumer as well as from the client, there are reasons to give the removal of anonymity from respondents some second thoughts. Anonymity is not equal to privacy...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Rob J.F. Does
November 28, 2004
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Citation

Does, R. J. (2004a, November 28). The end of anonymity as we know it. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-end-of-anonymity-as-we-know-it


Research papers

The calculus of consumer privacy

This paper provides the 'algebra of the consumer's mind' regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insights, seeing how each is appropriate to a variety...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Barbara Itty, Jeffrey Ewald, Jacqueline Beckley, Howard R. Moskowitz
September 19, 2004
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Citation

Itty, Ewald, Beckley and Moskowitz (2004a, September 19). The calculus of consumer privacy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-calculus-of-consumer-privacy


Research papers

No successful CRM without MRC

The essence of analytical CRM consists in learning from past customer interactions to improve future actions. The data that is collected can be later analysed to illustrate all important aspects of the customer interaction process. In the past, most...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Author: Thomas Liehr
Company: KANTAR TNS Malaysia
March 17, 2002
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Citation

Liehr, T. (2002a, March 17). No successful CRM without MRC. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/no-successful-crm-without-mrc


Research papers

Clearing the eMist

The paper focuses on issues associated with ethical behaviour and research on the internet. The authors note the reasons for increased interest in research on the internet and describe the link between ethical behaviour and research quality,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Ian Brace, John Pallister, Clive Nancarrow
September 23, 2001
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Citation

Brace, Pallister and Nancarrow (2001a, September 23). Clearing the eMist. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/clearing-the-emist


Research reports

Pharmaceutical marketing research (German)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 2, 1997
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Citation

B.V., E. (1997a, March 02). Pharmaceutical marketing research (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-german-


Research reports

Pharmaceutical marketing research

Pharmaceutical marketing research must always be conducted in full conformitywith the principles laid down in the ICC/ESOMAR International Code ofMarketing and Social Research Practice (1995). Because of the specialcharacteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-


Research reports

Pharmaceutical marketing research (Spanish)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-spanish-


Research reports

Pharmaceutical marketing research (French)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-french-


Research reports

Tape and video recording of interviews and group discussion

The use of tape or video recorders in research is now well-established and widely accepted by informants. Two issues arise under the International Code of Marketing and Social Research Practice:1. What form of permission must be obtained from...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
January 1, 1991
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Citation

B.V., E. (1991a, January 01). Tape and video recording of interviews and group discussion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tape-and-video-recording-of-interviews-and-group-discussion