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Research papers

The effect of a quality approach on response-rates in industrial mail surveys

This paper reviews - after a short discussion on the suitability and application of mail surveys in industrial research - a number of possibilities to increase the quality of mail-survey-response, both in terms of completeness and of extent. It...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: G. van der Most
August 1, 1975
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Citation

van der Most, G. (1975a, August 01). The effect of a quality approach on response-rates in industrial mail surveys. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-effect-of-a-quality-approach-on-response-rates-in-industrial-mail-surveys