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Research papers

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author: Priyanka Bhargav
Company: Flipkart Internet Pvt Ltd
September 23, 2022
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Citation

Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/flip-the-coin


Webinars

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021
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Citation

Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-digital-engagement-changing-channel-mix-or-return-to-pre-pandemic-normal-


Research papers

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating-


Videos

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating--11619


Webinars

Life in times of COVID, from shopping baskets to digital behaviour

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020
Authors: Alina Serbanica, Oana Popa Rengle, Siamack Salari, Bogdana Gheorghe, Gabriela Carstoiu, Julien Zidaru, Steliana Ifrim
June 30, 2020
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Citation

Serbanica et al. (2020a, June 30). Life in times of COVID, from shopping baskets to digital behaviour. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/life-in-times-of-covid-from-shopping-baskets-to-digital-behaviour


Research papers

Sensory evaluation

When a person comes into contact with a given fragrance, he or she experiences sensations that are unique to him or her. But is it a reason why we could not try to describe 'objectively' or as 'objectively' as possible the fragrances of our...

Catalogue: Fragrance 2007
Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan
Company: Nestlé
November 14, 2007
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Citation

Nicod, Sponton, Azoeuf, Dreyfuss and Elmalan (2007a, November 14). Sensory evaluation. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/sensory-evaluation


Research papers

Calibrating new products for generation Y automotive consumers with emerging market realities

The coming of age of Generation Y in the United States represents the largest inflow of new consumers to the U.S. automotive marketplace in over two decades. This paper concerns how and why Honda has approached this new consumer segment in the U.S....

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Aziz Ucmakli, Kevin M. Joostema
March 30, 2003
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Citation

Ucmakli and Joostema (2003a, March 30). Calibrating new products for generation Y automotive consumers with emerging market realities . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/calibrating-new-products-for-generation-y-automotive-consumers-with-emerging-market-realities-


Magazines

Revue Française du Marketing 2002 (N. 189/190)

L'idée clé du début du 21 siècle est qu'un retour aux sources est indispensable et que la vocation première du marketing reste laconnaissance du client et la compréhension de ses attentes.«Que veut le consommateur? Que dit-il de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2002
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Citation

, A. (2002a, October 01). Revue Française du Marketing 2002 (N. 189/190). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-189-190-


Research papers

Microsoft

The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: David Crockett
Company: Microsoft
September 1, 2000
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Citation

Crockett, D. (2000a, September 01). Microsoft. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/microsoft