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Research reports

Report on senior service gift scheme

Five Gift Schemes have been produced for the development of Senior Service Tipped. This research had three major objectives:- to check on consumer comprehension of the mechanics of the schemes.- to assess the relative acceptability of the schemes.-...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on senior service gift scheme . ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/report-on-senior-service-gift-scheme-


Research papers

Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase

The research showed that well-rehearsed 'patterns' of service in the channels explored tend to inhibit the desire to seek out something new when deciding on cold drinks, and they tend to result in consumers making these decisions in autopilot (system...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Sally Lewis, Katie Alexander
Company: Join the Dots InSites Consulting
November 18, 2015
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Citation

Lewis and Alexander (2015a, November 18). Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/thirsty-work-collaborating-towards-metacognition-in-the-cold-beverage-path-to-purchase


Research papers

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
May 19, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, May 19). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile-8649


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps


Videos

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). The Role of Research in Powering What Matters In DEI. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/the-role-of-research-in-powering-what-matters-in-dei-11949