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Videos

Communication analytics: Effectiveness research for conversion based campaign planning

The Single Source Model is a self-report model and proving far less reliable in a world where consumers are now exposed and interacting with brands across diverse channels and multiple screens, often simultaneously. Whether bravado or curiosity, in...

Catalogue: Congress 2014: What Inspires?
Authors: Erik Prins, Iris van Dam, Sander Pot, Peter S.H. Leeflang
June 15, 2014
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Citation

Prins, van Dam, Pot and Leeflang (2014a, June 15). Communication analytics: Effectiveness research for conversion based campaign planning. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/communication-analytics-effectiveness-research-for-conversion-based-campaign-planning


Videos

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?
Authors: Vivek Banerji, Melissa Dagless, Takashi Takenoshita
Companies: Insight Dojo, Shionogi
June 15, 2014
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Citation

Banerji, Dagless and Takenoshita (2014a, June 15). The way of insight beyond technique. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-way-of-insight-beyond-technique


Videos

Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
June 15, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, June 15). Y qualitative market research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research-


Videos

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Heather Dougherty, Maria Domoslawska
June 15, 2014
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Citation

Dougherty and Domoslawska (2014a, June 15). Tracking the footprint of the digital consumer. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/tracking-the-footprint-of-the-digital-consumer


Videos
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Citation

Broadbent, G. C. (2014a, June 15). Foundation for the future . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/foundation-for-the-future-


Videos

Free space

Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...

Catalogue: Congress 2014: What Inspires?
Author: Darren Fleetwood
June 15, 2014
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Citation

Fleetwood, D. (2014a, June 15). Free space. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/free-space


Videos

Inspiring action at O2

This session will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Baker, Nick Milne
Company: Quadrangle Research Group
June 15, 2014
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Citation

Baker and Milne (2014a, June 15). Inspiring action at O2. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/inspiring-action-at-o2


Videos

Qualitative research and neuroscience

To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental misconceptions that need to be cleared up.Taking a...

Catalogue: Congress 2014: What Inspires?
Author: Georges Guelfand
June 15, 2014
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Citation

Guelfand, G. (2014a, June 15). Qualitative research and neuroscience. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-and-neuroscience


Videos

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: Kevin Cowan, Lisa Edgar, David Bunker
June 15, 2014
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Citation

Cowan, Edgar and Bunker (2014a, June 15). Dancing 'til we drop: global ageing but not as we know it . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/dancing-til-we-drop-global-ageing-but-not-as-we-know-it--8179