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Research papers

Has CAPI delivered?

For market researchers, a key advance in recent years has been CAPI. However, there has been little dispassionate analysis of whether CAPI has delivered on the promised advantages. When it was first introduced, many raved: certainly it costs a lot,...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Lauranee Gerrard, Scott Wallace, Stephen Welch
Company: Ipsos MRBI
September 1, 1997
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Citation

Gerrard, Wallace and Welch (1997a, September 01). Has CAPI delivered? . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/has-capi-delivered-