Resources Library by ANA

Reinventing convenience store food

Halfway through implementing the research recommendations, 7-Eleven has already achieved +17% gross profit, +25% sales volume, and +18% sales value for Food on the Go (FotG). Brand image also improved significantly and the first new-design store...

Catalogue: Congress 2015: Revelations

Authors: Alyssa Milton, John Berenyi

June 15, 2015

Riders on the storm

Al-Futtaim Automotive Group needed strategic inputs on automotive market development in UAE and potential growth opportunities across key business lines: passenger cars, bikes, trucks & buses, industrial & construction equipment. With this in mind,...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Bharati Dixit, Tarun Sinhal, Anish Pandit, Fadi Chivi, Munir Al Omari, Samir Jha, Stuart Tyre, Sukhdev Singh

June 15, 2015

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations

Authors: Guy Perrem, Sheila Cunningham

Company: MCCP, The Planning Agency

June 15, 2015

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment

Author: Gian M. Fulgoni

June 15, 2016

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW

Author: John V. Colias

June 15, 2016

New visions

Pushing the frontiers of the eyewear business

Catalogue: Congress 2016: #WOW

Authors: Giuseppe Tonolini, Simona Sbarbaro

June 15, 2016

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation

Authors: Maria Claudia Foschi, Carolina Mejía Posada

June 15, 2016

The implicit debate

Implicit? Does it work, what works, how does it work? A series of short insightful presentations followed by a debate.

Catalogue: Congress 2016: #WOW

Author: Sarah Cunliffe

June 15, 2016

Looking for B2B research partners in Latin America

While Latin America is a strategically vital market for B2B global manufacturers across multiple industries (accounting anywhere from 8% to 30% of global sales), the amount of research work commissioned into the region has not caught up with this...

Catalogue: Latin America 2017: #IN

Authors: Anne-Laure Lebaron, Olga Adushkina, Tatiana Barakshina

Companies: Bazis, Kynetec UK Ltd

June 15, 2017