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Research papers


In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018

Research papers


This presentation, based on a series of podcasts with leaders past and present, examines what it is that is generally defined as marking out a leader and how (if at all) the leaders that have shaped our industry conform to that definition.Using...

Catalogue: Congress 2007: Excellence
Author: Simon Chadwick
September 19, 2007

Research papers

International strategy of U.S. retails and the role of market research

The American economy is perhaps in the best condition it has been in the past fifty years. The same cannot be said of retailing, which has been struggling for three years. The struggle revolves around a changing competitive environment as well as...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: David J. Rachman, Swee L. Chia
June 15, 1997

Research papers

The marketing concept in Hungarian enterpises

The epic economic and political transformation of Eastern Europe in 1989 has not been accompanied by sudden changes in underlying cultural values or managerial attitudes. As a result, the marketing concept in organizations is in a state of flux. This...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Wade Danis, Andrew C. Gross, Robert D. Hisrich
June 15, 1995

Research papers

Economic values and attitudes to the economic reform of Lithuanian people

The paper is divided in two parts. The first part discusses the estimations of the economic and social consequences of the transformation process in the Central and East Europe given by the residents of that region. Majority of the region's...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Rasa Alisauskiene, Rita Bajaruniene
Company: Baltic Surveys
June 15, 1993

Research papers

Henry Brenner

HENRY BRENNER has been associated with several research companies, many of which he founded. These include NPD Research, Acker Retail Audits, McCollum/Spieiman, OPOC Computing, Marketing Evaluations, and Home Testing Institute, among others. He is a...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Henry Brenner
June 15, 1990

Research papers

Hypermarket's development in Italy

The title of my assigned report is "Hypermarket's development in Italy". Since the total of these establishments, calculated with some generosity, is of about 20, we may immediately conclude that this development is anything but impressive. If we...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Carlo Orlandini
June 4, 1986

Research papers


In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Dirk Huisman
Company: SKIM
June 15, 1985