Abstract:

The title of my assigned report is "Hypermarket's development in Italy". Since the total of these establishments, calculated with some generosity, is of about 20, we may immediately conclude that this development is anything but impressive. If we then take into account the fact that the first one was opened 13 years ago, we may observe that the average has been one per year and that in some lucky year we reached the total of 2. Someone could therefore suppose that this is a highly risky business, because such a slow development could be probably attributed to a supreme prudence of the Italian commercial entrepreneurs. But this is not the case, since hypermarkets are in general the most successful part of modern commerce in our Country.