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Research papers

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-game-experiments


Research papers

Product integration: The gold behind the American Music Awards

ABC in partnership with OMD conducted research to understand the advertising impact of a product integration during the American Music Awards (AMAs) telecast on November 14, 2004.The research compares brand and program metrics for the product...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Beth Uyenco, Rachel Mueller-Lust
Company: OMD Group
June 21, 2005
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Citation

Uyenco and Mueller-Lust (2005a, June 21). Product integration: The gold behind the American Music Awards. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/product-integration-the-gold-behind-the-american-music-awards


Research papers

Ethnic marketing

This volume includes papers devoted to the following subjects: the role of ethnicity as it relates to a national identity; global/cultural awareness; new influences on a culture. Additionally, we have the treat of understanding trend sharing across...

Catalogue: Ethnic Marketing 2000
Author: Todd Cunningham
July 1, 2000
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Citation

Cunningham, T. (2000a, July 01). Ethnic marketing. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/ethnic-marketing


Research papers

Japan in Europe

The pharmaceutical industry is undergoing rapid change. With governments focusing more and more on healthcare cost control, many companies face a strategic problem in maintaining their profitability. Traditional strategies such as globalisation and...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Kenneth G. Watson
June 1, 1994
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Citation

Watson, K. G. (1994a, June 01). Japan in Europe. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/japan-in-europe


Research papers

Creativity in quantitative research (German)

Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...

Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989
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Citation

Noelle-Neumann, E. (1989a, September 01). Creativity in quantitative research (German). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/creativity-in-quantitative-research-german-


Research papers

Creativity in quantitative research

Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...

Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989
×

Citation

Noelle-Neumann, E. (1989a, September 01). Creativity in quantitative research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/creativity-in-quantitative-research