Ethnic marketing

Date of publication: July 1, 2000

Author: Todd Cunningham

Abstract:

This volume includes papers devoted to the following subjects: the role of ethnicity as it relates to a national identity; global/cultural awareness; new influences on a culture. Additionally, we have the treat of understanding trend sharing across previously-named enemy lines, and even unprecedented youth empowerment. All of this will be cast against the backdrop of unique cultural integration of messaging and packaging.

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