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Research papers

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
November 1, 1969

Research papers

Trends in psychological market research

The historical perspective in the realm of psychological market research is more restricted than that of "ordinary" market research. It is true that the hesitant beginnings of psychological research occurred around the thirties, but there was...

Catalogue: The European Marketing Research Review 1969
Author: Peter H. van Westendorp
August 1, 1969

Research papers

Trend projections as an aid to management

This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Madge Dugdale
June 15, 1969

Research papers

Market research in the 1970's

These comments are naturally coloured by my viewpoint - that of a researcher in a large international company manufacturing and marketing a wide range of (mainly) consumer products. However, I have tried to pick out a number of points which strike me...

Catalogue: ESOMAR Congress 1968
Author: John Downham
Company: Unilever
June 15, 1968

Research papers

The development and perspectives of market research in Hungary

This paper gives a comprehensive picture of the development and more important stages of market research in Hungary. We do not deny that there is still much to do in respect of both the methods applied and in the processing of the information by...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Laszlo Szabo
August 1, 1967

Research papers

A review of market research developments in the United Kingdom during the year 1963/64

This year has seen not only the continued growth of market research in the U.K. hut also a number of developments which consolidate the scientific status of the profession. On a more general level two related developments are of considerable interest...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Lorne James Rothman
June 15, 1965

Research papers

Trends in test marketing research

One of the sacred institutions of American grocery and drug product marketing today is the test market. Virtually no products ai-e extended to national distribution and placed into major product runs without extensive test market ing experience. The...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: David Harding
June 15, 1965

Research papers

Foreword by the president

The present Yearbook will give further illustrations of some of the tendencies signalled last year.

Catalogue: ESOMAR Yearbook 1962-1963
Author: Jan van Rees
August 1, 1963