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Research papers

AI-Enhanced Market Research

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024
Author: Orkan Dolay
Companies: Givaudan, Bilendi, Bilendi & respondi
January 1, 1970
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Citation

Dolay, O. (1970a, January 01). AI-Enhanced Market Research. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/ai-enhanced-market-research