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Research reports

Proposed research programme on floor coverings

The objectives of this research were:1. To investigate consumer attitudes to floorcoverings in general;2. To identify and evaluate consumer attitudes to vinyl floorcoverings in terms of price, quality, colour, materials and design;3. To determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research reports

Attitudinal research on Rolaids ant-acid tables

The objectives of this research were:1. To identify heavy and light users of antacids in relation to socio-economic factors.2. To identify the regular brands used, by name and type (i.e.liquid or tablet) and length of time they have been purchased.3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970