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Research papers

Energy saving in private households

The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumer’s choice. Admittedly the decision involved is a conscious and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Nicholas Phillips, Elizabeth H. Nelson
June 15, 1980
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Citation

Phillips and Nelson (1980a, June 15). Energy saving in private households. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/energy-saving-in-private-households


Research papers

Energy saving in private households

This paper describes the research programme carried out on the U.K. domestic energy conservation programme from summer 1974 up to 1976. On the basis of ad hoc attitude surveys, depth research, re-interviews, consumer panels and surveys of the retail...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Nicholas Phillips, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1976
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Citation

Phillips and Nelson (1976a, September 01). Energy saving in private households . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/energy-saving-in-private-households-