Energy saving in private households
Abstract:
The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumerâs choice. Admittedly the decision involved is a conscious and considered one, but it is likely that more trivial purchases, when as carefully dissected, are as labyrinthine. The paper can be read as an essay on consumer decision-making as much as an evaluation of a campaign.
This could also be of interest:
Research Papers
Energy saving in private households
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Nicholas Phillips, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1976
Research Papers
Saving energy with lighting systems
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Werner Till
Company: GfK
June 15, 1982
Research Papers
Changes in energy supply and use into the future
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: John D. F. Martyn
June 15, 1984
