Abstract:
The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumerâs choice. Admittedly the decision involved is a conscious and considered one, but it is likely that more trivial purchases, when as carefully dissected, are as labyrinthine. The paper can be read as an essay on consumer decision-making as much as an evaluation of a campaign.
Research Papers
Re-interviewing in attitude surveys
Catalogue: Seminar 1977: Social Research
Authors: Pamela Mills, Elizabeth H. Taylor
Company: KANTAR TNS Malaysia
December 1, 1977
Research Papers
Energy saving in private households
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Nicholas Phillips, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1976
Research Papers
Monitoring recession effects on sales of gas in North West England
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: H. G. Berrisford
 
June 15, 1984
