You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Brand Positioning.
ANA has found 61 results for you, in 113 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Guinness competitive advertising evaluation

This research was designed to evaluate consumer attitudesto Guinness and to some brands of Bitter and Lager fromperceptions of and responses to their advertising. The objectives were to form a qualitative brand 'map' ofconsumer attitudes to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
×

Citation

, C. (1974a, February 03). Guinness competitive advertising evaluation. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/guinness-competitive-advertising-evaluation


Research reports

Qualitative research among Silk Cut smokers, 'diluters' and rejector

Consideration is being given to the defence of the SilkCut franchise against possible competitive brands offeringmore taste within a low tar product. Previous researchsuggests that the idea of such a cigarette arousesdoubts about its feasibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
×

Citation

, C. (1974a, May 03). Qualitative research among Silk Cut smokers, 'diluters' and rejector . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-among-silk-cut-smokers-diluters-and-rejector-


Research papers

Understanding women

51% of people in the world are women, but Baileys is the only brand in Diageo’s portfolio that recognises them as a consumer. It was time for a new perspective and Diageo came to us to help them open their eyes to what women really want...

Catalogue: Congress 2015: Revelations
Authors: Christene McCauley, Izzy Pugh
October 1, 2015
×

Citation

McCauley and Pugh (2015a, October 01). Understanding women. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/understanding-women-8596


Research papers

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
September 10, 2014
×

Citation

Cotton and Dunne (2014a, September 10). Cultural anchoring. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/cultural-anchoring


Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
×

Citation

, C. (1974a, January 12). Report on exploratory research on the Agua Brava range. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-the-agua-brava-range


Research reports

Research report on a qualitative investigation into the imagery of Cover Plus

The research was required in order to investigate the recentdecline of Cover Plus in consumer terms and to provide somedirection in terms of creative solutions for Cover Plusadvertising. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Research report on a qualitative investigation into the imagery of Cover Plus. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/research-report-on-a-qualitative-investigation-into-the-imagery-of-cover-plus


Research reports

Qualitative research on Memoire Cherie

The general objective is to generate a relevant brandimage for Memoire Cherie which will position it relativeto other brands, and provide the basis for an advertisingcampaign in the form of a creative concept. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-memoire-cherie-


Research reports

Imagery of 30% Bran Flakes and attitudes towards some creative stimuli

Although 30% Bran Flakes has performed well in the marketplace, only a limited amount of consumer feedback iscurrently available to guide creative planning. Suchfeedback is clearly required before a TV campaign islaunched in the Granada area. Because...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
×

Citation

, C. (1976a, March 01). Imagery of 30% Bran Flakes and attitudes towards some creative stimuli. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/imagery-of-30-bran-flakes-and-attitudes-towards-some-creative-stimuli


Research reports

Qualitative research into Bandit packaging

UB wishes to introduce new packaging for Bandit. The research was therefore required to investigateconsumer reactions to two different packagingideas, one of which has two colour options, witha view to guiding the decision as to which kindof design...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into Bandit packaging. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-bandit-packaging