Abstract:

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? 

Some people say the perfect match doesn't exist. We couldn't disagree more. Jack Daniel?s and Coca-Cola is the perfect pair, and it has been so for centuries. Indeed, people have been enjoying these two iconic products for a long time. However, to satisfy their cravings, individuals needed to buy two separate bottles. We, in The Coca-Cola Company understood that this was a real pain point for consumers, and we couldn't live with that. That is why we decided to fusion two of the most beloved brands in the world into one single can: Jack Daniel?s and Coca-Cola, available to all of us in a convenient way.