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Research reports

Qualitative research on project D.C.I

The general objectives of this research were to examine the feasibility of introducing a small tipped cigarette at 4/- into the Irish Market. In moredetail: 1) To explore responses to the idea of a 4/- cigarette.2) To establish the meaning of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on project D.C.I. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-d-c-i


Research reports

Report on qualitative research on Tooty variants

Rowntree Mackintosh Ltd. is interested in developing new variants for Tooty Frooties. At present, there are 3 possibilities: Tooty Toffees, Tooty Honeys, and Tooty Aniseeds. Data were required in 3 main areas:1. Attitudes to the existing Tooty...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
×

Citation

, C. (1971a, April 01). Report on qualitative research on Tooty variants. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-tooty-variants