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Research papers

Understanding a man's online world

In Turkey, males desire a world which totally belongs to them with all symbols of masculinity and in which they are appreciated by women – and a world with not much more than football, entertainment, speed and games!...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Isil Sahinoz, Nihan Sahan Eren, Didem Sekerel Erdogan
Company: Nielsen
November 16, 2016
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Citation

Sahinoz, Eren and Erdogan (2016a, November 16). Understanding a man's online world. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/understanding-a-man-s-online-world


Research papers

Domestic dudes

This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 16, 2016
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Citation

Dutta, S. (2016a, November 16). Domestic dudes. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/domestic-dudes-8904


Research papers

Masculinity

A semiotic analysis and cultural exploration of masculinity in India. This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages - from antiquity to the present day. An exploration across...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Satyam Viswanathan
April 7, 2013
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Citation

Viswanathan, S. (2013a, April 07). Masculinity. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/masculinity


Research papers

Boy culture

Why on earth would you invest time or money interviewing adults when your primary research objective is to understand boy culture? Perhaps it's because you recognize that such adults: namely, parents and teachers are part of the system of...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Author: Marsha E. Williams
February 11, 2009
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Citation

Williams, M. E. (2009a, February 11). Boy culture. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/boy-culture


Research papers

The Arab as a man

This paper explores methods to decode 'masculinity' from the collective unconscious through the eyes of the Arab culture, focusing in this study on Saudi Arabia. It is an attempt to propose and demonstrate methodologies which would help in decoding...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Krishna Patnaik, Houda Koussa
November 28, 2004
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Citation

Patnaik and Koussa (2004a, November 28). The Arab as a man. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-arab-as-a-man


Research papers

Marketing to men in the millennium

This paper deals with the issues and questions of foreseeing the future and forecasting men's behaviour and attitudes. Specifically it presents the way we can use the input of the latest global RIO (Research International Observer) project to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Panos Assiotis, David Jones
September 1, 1998
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Citation

Assiotis and Jones (1998a, September 01). Marketing to men in the millennium. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/marketing-to-men-in-the-millennium