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The Arab as a man

Date of publication: November 28, 2004

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Krishna Patnaik, Houda Koussa

Abstract:

This paper explores methods to decode 'masculinity' from the collective unconscious through the eyes of the Arab culture, focusing in this study on Saudi Arabia. It is an attempt to propose and demonstrate methodologies which would help in decoding archetypes in the collective unconscious mind. In the process the paper attempts to decode 'masculinity' in the Arab cultural context.

Krishna Patnaik

Author

This is a long description of some author details.

Houda Koussa

Author

This is a long description of some author details.

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Citation

Patnaik and Koussa (2004a, November 28). The Arab as a man. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-arab-as-a-man