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The Arab as a man

Date of publication: November 28, 2004

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Krishna Patnaik, Houda Koussa

Abstract:

This paper explores methods to decode 'masculinity' from the collective unconscious through the eyes of the Arab culture, focusing in this study on Saudi Arabia. It is an attempt to propose and demonstrate methodologies which would help in decoding archetypes in the collective unconscious mind. In the process the paper attempts to decode 'masculinity' in the Arab cultural context.

Krishna Patnaik

Author

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Houda Koussa

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Goodyear, M. (1987a, June 15). The Arab as researcher. ANA - ESOMAR. Retrieved June 03, 2025, from


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Catalogue: Seminar 1987: Research In Arab Countries

Authors: Bob Williams, Mansour Elganady

 

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Williams and Elganady (1987a, June 15). Marketing and research in the Arab World. ANA - ESOMAR. Retrieved June 03, 2025, from


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Catalogue: Seminar 1987: Research In Arab Countries

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June 15, 1987

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Citation

Patnaik and Koussa (2004a, November 28). The Arab as a man. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-among-consumers-in-arab-countries