Resources Library by ANA

Site-centric measurement

This paper provides an in-depth analysis of site-centric measurement, the issues associated with this approach, and a discussion of the differences between site-centric measurement and user-centric measurement. The paper investigates the new...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Joan Fitzgerald

Company: Nielsen

June 12, 2002

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme: it concerns the design and evaluation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Giorgio Licastro

Company: GfK

September 23, 2001

New data collection techniques

This paper cautions against rushing toward new data collection technologies and instead urges an assessment where and when they are appropriate. Only a small amount of primary research on this has been undertaken, and as such the assertions are...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Rana Tassabehji, Russell King

September 23, 2001

Exploiting analytical advances

This paper considers the implications of new analytic advances on Internet-based surveys of non-random samples. The empirical evidence presented indicate that Internet-based forecasts in the 2000 U.S. elections were two times more accurate than...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: George Terhanian, Renee Smith, John Bremer, Randall K. Thomas

Company: Harris Interactive (Europe)

June 1, 2001

RAJAR respondents

A wide range of demographic and other data for the classification and description of listeners is collected as part of the RAJAR audience measurement system in the United Kingdom. In addition to the existing characteristics, users have expressed...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: John Stockley, Tim Farmer

Company: Ipsos MRBI

April 1, 2001

Paradata

The web provides researchers with a gold mine. Every click, response, page movement and delay can be logged and used for analysis. The amount of data that can be captured from web surveys is vast and comprehensive. This paper aims to explain the...

Catalogue: ESOMAR Net Effects 2001

Author: Andrew Jeavons

February 11, 2001

Hypercontext: Same as it never was

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? Do we want our data deeper – or just cheaper?...

Catalogue: ESOMAR Net Effects 2001

Authors: Andy Dexter, Joseph Brown

Company: DVL Smith Ltd

February 11, 2001

Look, no hands!

Two streams of online research have developed. In the first (largely adopted by ‘traditional’ research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by...

Catalogue: ESOMAR Net Effects 2001

Author: Rob Lawson

Company: Engage Research

February 11, 2001

The quality of online panels

Using a quasi-experimental design – in which data collection methods and recruitment techniques as influencing factors were varied – Ipsos Germany conducted a comparative investigation for Langnese/Unilever to assess the validity of...

Catalogue: ESOMAR Net Effects 2001

Authors: Michael Hoppe, Rainer Lamp

Companies: Ipsos MRBI, Unilever

February 11, 2001