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Research reports

Qualitative research on potential Bristows free and lovely shampoo ranges

Six concepts were available in rough advertising form on boards for testing. These were duplicated for Bristows and free & Lovely respectively. In addition,there was an advertising board for each brand name using the 'new naturals' concept as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research reports

Fynnon range research

It is understood that Beechams are interested inseveral new products associated with the relief ofrheumatism. These include a soluble aspirin product,an effervescent product, a spray product, a cream product,a muscle toner and a spa drink.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 9, 1969

Research papers

Psycholinguistic contributions to the problem of brand names

Of all the elements which make up the brand image of a product (advertising message, package, price, etc.), the name is perhaps the least scientifically analysed. Very often, no research is undertaken on the "suitability" of a name to a product; in...

Catalogue: The European Marketing Research Review 1967
Author: Fernando Dogana
August 1, 1967