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Research papers

Analysis and evaluation of channels of distribution in consumer goods industries

Marketing of consumer goods has undergone important changes in most European countries in the past ten years and this evolution has not yet come to an end. New selling methods and new types of business firms in retailing and wholesaling, ever...

Catalogue: ESOMAR Yearbook 1963-1964
Author: F. R. Böhne
June 15, 1964
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Citation

Böhne, F. R. (1964a, June 15). Analysis and evaluation of channels of distribution in consumer goods industries. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/analysis-and-evaluation-of-channels-of-distribution-in-consumer-goods-industries